Human-First AI in Real Estate Marketing 🤖🏡 | Automating Leads Without Losing the Personal Touch

🎙️ Episode Overview:

AI isn’t just changing marketing—it’s redefining how real estate professionals connect, operate, and scale. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Mark Weithorn, Founder & CEO of DPI Showcase Websites, to explore how human-first AI, automation, and simple systems can help realtors win more listings without sacrificing relationships.

From automated websites and CRM workflows to AI-powered seller lead generation, this conversation dives into real-world applications of AI that keep people—not technology—at the center of the customer experience.

🧠 What You’ll Learn:

• Why human-first AI matters more than ever in marketing

• How realtors can automate blogs, social posts, and email marketing without losing authenticity

• The difference between buyer leads vs. seller leads—and why listings matter

• How AI-powered tools like leads.ai identify motivated sellers in real time

• Best practices for AI governance, automation, and “bailouts” to human support

• How simple, affordable systems outperform over-engineered tech stacks

👤 Featured Guest:

Mark WeithornFounder & CEO, DPI Showcase Websites

Mark has over 22 years of experience building marketing technology for realtors and brokers. With a background in retail marketing, advertising, and product development, he brings a practical, no-nonsense approach to automation—focusing on affordability, usability, and real human connection.

Website: https://www.dpishowcase.com

LinkedIn: https://www.linkedin.com/in/mark-weithorn-030473125/

⭐ Episode Highlights:

• Automating realtor websites, blogs, and newsletters on autopilot

• Using AI to detect online behavior that signals intent to sell

• Why over-automation and bad chatbots hurt customer trust

• The KISS principle: Keep IT Systems Simple

• How DPI delivers full websites, CRM, IDX, and AI leads at shockingly low price points

• Why psychology and human behavior still matter more than tools

🔗 Connect and Explore More:

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Featured AI Book by Emanuel Rose:

📘 Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

📚 Further Reading or Resources:

• Blog Post (Human-First AI for Realtors): https://emanuelrose.com/human-first-ai-how-realtors-win-with-simple-automated-systems/

• DPI Showcase Websites: https://www.dpishowcase.com

👍 Like this video if you believe AI should serve humans—not replace them

💬 Comment with your thoughts on AI in real estate and marketing

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