Duccio Travaglini, Co-founder of Greencome Media, shares his innovative approach to environmental communication and his mission to transform how we discuss climate change. Rather than contributing to climate anxiety through catastrophic messaging, Duccio and his team focus on solution-oriented storytelling that mobilizes people to action. He discusses the importance of finding relatable stories of "normal people" making change and combining these narratives with data in engaging ways - what he calls turning "cold data into cool...
Duccio Travaglini, Co-founder of Greencome Media, shares his innovative approach to environmental communication and his mission to transform how we discuss climate change. Rather than contributing to climate anxiety through catastrophic messaging, Duccio and his team focus on solution-oriented storytelling that mobilizes people to action. He discusses the importance of finding relatable stories of "normal people" making change and combining these narratives with data in engaging ways - what he calls turning "cold data into cool data."
As a moderator at NanoValbruna, Duccio led discussions about regeneration versus sustainability, emphasizing how regeneration takes environmental action to the next level by focusing on community-centered economic systems. He shares insights about measuring success through quality engagement rather than quantity, and emphasizes that sustainability is a journey of continuous learning rather than a demand for perfection.
About the Mini Series
This is our mini series about NanoValbruna. We are highlighting an international forum that brings scientists, entrepreneurs, professors, professionals, journalists, science communicators, and especially young people to the heart of the Julian Alps to talk about innovation, environment, and regeneration. Enjoy conversations with climate changemakers in Valbruna, Italy.
Episode at a glance
-The Evolution of Environmental Communication
-Regeneration vs. Sustainability: Moving Beyond Impact Reduction
-Storytelling Strategies: Combining Human Stories with Data
-Quality Over Quantity in Environmental Media
-The Journey Approach to Sustainability
About Duccio Travaglini
Duccio Travaglini is the Co-founder of Greencome Media, an Italian media platform focused on environmental and climate topics. Currently studying Environmental Economics and Politics, Duccio is pioneering a new approach to climate communication that emphasizes solutions and positive action while maintaining factual accuracy.
Connect with Duccio Travaglini and his work
Instagram → https://www.instagram.com/greencome_ita
Tiktok → https://www.tiktok.com/@greencome_ita
LinkedIN → https://www.linkedin.com/company/greencome1
Newsletter → https://greencome.substack.com/
Green Tonic Podcast → https://open.spotify.com/show/7dgeH02vAlJyz3M6UR34Xq?si=887794e218404d75
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