The Battle to Preserve Human Artistry in the Age of A.I.

AI-generated content and deepfakes are rewriting the rules of creative ownership. So what are writers, artists, and performers doing about it? In this panel discussion from the AI House at the World Economic Forum in Davos, Switzerland, SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland joined multidisciplinary artist Emi Kusano and MIT Technology Review Editor-in-Chief Mat Honan for a discussion about how performers secured contract protections for digital replicas, how artists are using AI ethically in their own creative practice, and how journalists are setting boundaries around AI-generated content in newsrooms. The panel was moderated by Nicholas Thompson, CEO of The Atlantic. *The views expressed by guests are their own and do not necessarily reflect the views of their organization or SAG-AFTRA. Any mention of products or services does not imply endorsement.