Creating Products That People Actually Want to Buy with Biff Ulm, Nice Enough Stickers [Replay]

2026-03-10

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Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Biff Ulm of Nice Enough Stickers who I recently hosted a Paper Camp call with last week. During this replay episode, Biff and I had a lot to catch up on, but one thing that stood out was that his observations at the Las Vegas gift...

Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast.

There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.

Today's episode is a look back at an interview I did with Biff Ulm of Nice Enough Stickers who I recently hosted a Paper Camp call with last week.

During this replay episode, Biff and I had a lot to catch up on, but one thing that stood out was that his observations at the Las Vegas gift show were about product development strategy. He has much to say about it, and I'm excited for you to listen in.

For background, Biff's stickers are now in over 300 stores with 8,000 locations, so he knows a thing or two about creating products that people want to buy. Biff also owns a wildly successful retail shop, which provides him with a unique viewpoint as both a wholesale buyer and seller.

In this episode, we discuss the importance of patience, iteration, and customer feedback in developing successful products. We also discuss how to leverage data and understand buying behaviors.

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You can view full show notes and more at http://prooftoproduct.com/361

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