S4 E1: Ciarán McCormack - Magic Momentum

In this episode, recorded live at StudioForty9’s Excellence in Ecommerce 2026 event, retail multi-CEO Ciarán McCormack (Select, DID Electrical, Blink 24) talks to Gordon and Ger about his journey from magician to merchant.

Ciarán reveals the leadership skills he learned as a performer, and how he juggles being both an Apple partner and an Apple competitor.

He discusses difficult times (€22 million in stock locked away in closed stores during COVID), brave decisions (being part of a management buyout that many questioned) and how Amazon can be beaten outside the cities.

He also talks about how he learned to harness his ADHD superpower to keep his businesses constantly evolving, while making sure his teams are able to keep up with the need for constant change.

That’s just a taster. There is an entire season’s worth of learning in this episode alone. Unmissable.