CC096: 14 Marketing Trends & Predictions for 2019 & Beyond

This is Talk Number 20 in a series that will become the You are a media company course. This is the 2nd of the final 4 that I will speak about other things in marketing. In the last chat, I spoke about podcasting and video. This chat, I will focus on future predictions

 

1. Every company is a media company
2. Purpose-driven brands (Check out podcast #65 with Tyler Butler) - 79% of consumers prefer to purchase products from a company that operates with a social purpose
3. Marketing Automation 
4. Chatbots - e.g. kit - marketing assistant for Shopify
5. Experiential marketing
6. Consumers are in control - knowledge of client will win out
7. Authenticity is key - human interaction
8. Influencer marketing
9. Storytelling is still big / Documentation may be even bigger
10. Offline and online are going hand and hand
11. Customization is royalty - AI & Machine Learning
12. Peoples attention span is continuing to decrease  - moving toward video and reading less
13. Content isn’t going anywhere - Video (vertical video specifically) and audio and less reading
14. Live Video is still a here and getting better

 

Resources: 

• https://www.salesforce.com/blog/2017/11/5-future-marketing-trends-of-2018.html
• https://www.thinkwithgoogle.com/marketing-resources/micro-moments/future-of-marketing-mobile-micro-moments/
• https://blog.marketo.com/2018/09/4-more-digital-marketing-strategies-you-need-to-know-2019.html
• https://www.ama.org/multimedia/Webcasts/Pages/marketing-trends-to-watch-for-in-2019_110618.aspx

 

This is Gresham signing out, please be sure to sign up for the course when it goes live at  http://youareamedia.company/