The Truth About Earnouts: Risks Rewards and Deal Structure

2026-06-04

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Selling a business often comes down to one challenge: bridging the valuation gap between buyer and seller. In this episode of The Ins and Outs of Selling a Business™, Keith Dee discusses earnouts and why they have become a common tool in today’s M&A market. Keith explains how earnouts work, why buyers use them to reduce risk, and how sellers can structure them properly to protect their interests. If you're considering selling your business, this episode provides practical insight into one of the most imp...

Selling a business often comes down to one challenge: bridging the valuation gap between buyer and seller.

In this episode of The Ins and Outs of Selling a Business™, Keith Dee discusses earnouts and why they have become a common tool in today’s M&A market.

Keith explains how earnouts work, why buyers use them to reduce risk, and how sellers can structure them properly to protect their interests. If you're considering selling your business, this episode provides practical insight into one of the most important deal terms you may encounter.

Contact Keith:
Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273

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