10 Pearl Myths Busted

Pearls are enjoying a renaissance of popularity, but there are still some preconceptions that need to be clarified to help a retailer take advantage of the increased awareness and boost their pearl sales. In this podcast, on behalf of Mastoloni, Cheryl Kremkow breaks down the top 10 pearl myths that many customers believe and demonstrates how, in fact, many of these beliefs are outdated and no longer true. She also provides great information on the numerous varieties of pearls that exist, as well as their origin and growth as well as the factors that go into the grading of pearls – “The 6 S’s”! Once a retailer understands the true pearl facts, they can dispel the myths and preconceptions and guide their customers to the perfect pearl strand or style that will suit them best. Mastoloni is one of the most trusted and respected pearl industry veterans known worldwide for its ability to supply virtually any cultured pearl desired.