Building Legacy Through Entrepreneurship

In this episode of Stories by Career Sisters, Beverly is joined by Bayo Adelaja, nonprofit CEO, entrepreneur, and founder of Do it Now Now, an organisation dedicated to advancing equity through entrepreneurship, with a primary focus on the Black community in the UK.

 

Bayo shares her journey, from growing up in a Nigerian immigrant family with traditional expectations, to questioning a pre-law path, and ultimately building a purpose-led organisation that has distributed millions of pounds in funding to Black-led social ventures. She reflects on how lived experience, community, and entrepreneurship became her chosen vehicles for change.

 

Bayo also discusses the realities of scaling a non-profit, leading a growing team, navigating leadership transitions, and why continuous learning — including completing multiple master’s degrees and an MBA — has shaped her leadership style.  Listeners will also hear Bayo's honest reflections on fear, public failure, and the importance of practising courage before confidence arrives. From portfolio careers and creative fulfilment to building organisations that outlast their founders, this episode offers thoughtful insights for anyone seeking to build meaningful, community-driven work.