Consumer buying habits have changed recently. Sagar Manilal describes how fancy-shaped diamonds are taking a bigger piece of the sales pie and how the availability of easier financing is resulting in higher-priced items being sold at retail. Further, he discusses the impact of technology and how it has become a powerful tool for the jewelry consumer. He also provides some thoughts on what’s in store for the future. Sagar Manilal manages sales for Indigo Jewelry, Inc. a wholly-owned subsidiary of the S. Vinodkumar Group of companies, one of the most renowned diamond and jewelry companies in the world.
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Mastering The Brand Balancing Act
Securing the Sale: Is Gold Filled Jewelry Right For You
Inflation Survival Guide
Say Yes to Colored Gemstone Engagement Rings
Beyond the Sparkle - Gemstones in Modern Consumer Trends
The Sustainability Opportunity: Reaching a New Customer
A Winning Formula: Email Marketing
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry
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Diamond Inclusions: Nature’s Storyteller
Applying the 80-20 Rule to Managing Diamond Jewelry Inventory
The Power of a Strong Logo
The Growing Market for Men’s Jewelry
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The Rise and Importance of Special and Custom Orders
The Growth and Opportunity in Colored Diamonds
Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Building Your Business With Diamond Milestones
From the Laboratory: Everything Retailers Need to Know About Disclosure and Detection of Diamonds
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