Colored diamonds can help a store stand out from competition, but with the growing increased consumer desire surrounding the category, they can represent increased sales opportunities to customers who are looking for the unique. Mark Funk talks about the growth of colored diamonds in Hollywood and among consumers in general, providing fun facts and historical stories about the various colors of diamond. Mark Funk is the vice president of sales and marketing at CIRARI by Color Jewels, a prime source manufacturer building all categories of product, with a strong commitment to the expansion of colored diamonds.
Securing the Sale: Is Gold Filled Jewelry Right For You
Inflation Survival Guide
Say Yes to Colored Gemstone Engagement Rings
Beyond the Sparkle - Gemstones in Modern Consumer Trends
The Sustainability Opportunity: Reaching a New Customer
A Winning Formula: Email Marketing
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry
Personalization & Customization: Grow & Retain a Customer Base
Diamond Inclusions: Nature’s Storyteller
Applying the 80-20 Rule to Managing Diamond Jewelry Inventory
The Power of a Strong Logo
The Growing Market for Men’s Jewelry
5 Key Insights into the Lab Grown Phenomenon
The Rise and Importance of Special and Custom Orders
Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Building Your Business With Diamond Milestones
From the Laboratory: Everything Retailers Need to Know About Disclosure and Detection of Diamonds
Piercing & Zapping Parties 101
The Rising Popularity in Colored Gemstones
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