How we talk and think about wine — and who makes it — is a subject that Heather Daenitz thinks about a lot. She is the founder of Craft & Cluster, a photography and social media consulting business located in Santa Barbara County. Heather worked for 10 years in the wine industry doing everything from tech-y jobs like compliance and pest management to working harvest, pouring in the tasting room, to managing social media accounts. Today, she has her own business helping wineries tell their story through photography and social media, as well as a blog and podcast about wine marketing called The Craft and Cluster Podcast.
Website: craftandcluster.com
Podcast: craftandcluster.com/podcast
Instagram: @craftandcluster
20th Season Best Of: Media
20th Season Best Of: Gear
20th Season Best Of: Winemakers
20th Season Best Of: Miscellaneous
20th Season Best Of: Spirits
20th Season Best Of: Specialty
20th Season Best Of: Brewers
20th Season Best Of: Farmers, Ranchers, Fishers
20th Season Best Of: Chefs and Restaurants
Bonus Conversation: Why Are So Many Restaurants Closing?
Tuscan Mustang: Cal Poly student Mary Carli pursues her education “half a world away”
Sidecar Cocktail Company: Slinging poison, serving dumplings, and smooth jazz
LEGENDS: Sommelier-turned-farmer Rajat Parr
LEGENDS: Cult brewers Vinnie and Natalie Cilurzo, Russian River Brewing
LEGENDS: Chuck Hiigel, czar of Central Coast beer
LEGENDS: Taco Works brand tortilla chips with CEO Robbie Bayly
LEGENDS: Cattaneo Brothers jerky with CEO Katelyn Kaney
LEGENDS: Brown Butter Cookie Company with Traci Hozie Alderson
LEGENDS: Steak and Champagne Cake at The Madonna Inn with Amanda Rich
LEGENDS: Santa Maria Style BBQ at Far Western Tavern and Susie Q Brand with Susie Righetti
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