Alicia Brown is the founder and director of New Doors, a strategic marketing and communications agency that specializes in the built environment industry. Having begun her career at global architecture practice Woods Bagot, Alicia has 17 years of experience in creating effective communications for the design and built environment industries.
In this episode of ArchiBiz Unpacks, Bec sits down with Alicia to talk all about marketing strategies for architects. You’ll learn a step-by-step approach for creating your own marketing strategy, tips for using your local network to grow your business and advice on how to maximize every piece of content you create.
Plus, you will hear Bec and Alicia discuss the importance of understanding your audience. Specifically, you will learn how to create a marketing budget and strategy that is based off your target audience.
To learn more about Alicia, check out her website.
ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.
FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients”
FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!
Learn more on archibiz.global.
3 Strategies for Navigating A Recession As An Architecture Firm Owner with Ray Brown of ArchiBiz
The Science Behind Winning Architecture Fee Proposals Pt. 2 with Ian Motley of Blue Turtle Consulting
The Science Behind Winning Architecture Fee Proposals Pt. 1 with Ian Motley of Blue Turtle Consulting
Zen Master Process for Managing Project Budgets with Richard Armstrong of ProCalc
Why Systems Can Help You Be More Creative with David Jenyns of SYSTEMology
Recruit Smarter, Not Harder with Kevin Mitchem of CO-architecture
Coming soon: ArchiBiz Unpacks Season 2!
Introducing Archibiz Unpacks
Getting Your Projects Published with Nic Granleese and Ben Morgan of Bowerbird
Getting Discovered Through Social Media with Dave Sharp
Making Your Architecture Videos Stand Out with Anthony Richardson of The Design Emotive
Creating Your Own Expertise Engine with Bryon McCartney of ArchMark
Using Copywriting To Land Clients with Nikita Morrell
How To Build and Differentiate Your Brand with Tim Smith
Create your
podcast in
minutes
It is Free
Navigating Life After 40
Teaching Learning Leading K-12
Regenerative Skills
The Jordan B. Peterson Podcast
The Mel Robbins Podcast