A Winning Formula: Email Marketing

Driving sales is often a result of the relationship that a retailer is able to build with their customer. One effective way to build that relationship is with email marketing. In this podcast, Jan Bennett, head of marketing at Plumb Club Member Shefi discusses how this marketing tool can help build a loyal customer base, encourage repeat business and drive foot traffic into the store. She provides email strategies, talks about timing of emails and ways to segment, as well as ideas on how to measure the tool’s effectiveness.  Established in 1975, Shefi is widely recognized amount retailers as a leading supplier of store programs and an exquisite array of fine jewelry products across a variety of categories.