Sustainable Business Fridays: The Green Sports Wave

Lew Blaustein writes at the intersection of sustainabilty and sports at the GreenSportsBlog. Lew is President of Lewis Brand Solutions, focusing on Green Sponsorship/Media, matching greening brands with green properties. All programs LBS works on must provide tangible environmental benefit as a core element. LBS also develops marketing/sponsorship programs for arts/entertainment properties. Lew also hosts "Green Gotham" on New York cable television.