This week's Weekly Grill podcast focusses on Highland Beef Pastoral Co, a unique Australian certified grassfed beef supply chain targetting the United States home-delivery beef market.
As principal Murray Richardson explains, Highland Beef - somewhat unusually - was 'reverse engineered', in that the large US customer was found first, and the supply chain built around it. The business now manages a large and growing beef herd under a unique business model, but does it without owning one hectare of land.
Highland Beef is tapping into the growing population of US consumers looking for cleaner, healthier food options.
As a former Reserve Bank of Australia economist, Mr Richardson has taken a fresh and original approach to building and growing his business.
Beef 2024 Trendsetters series - Former boardmember David Crombie reflects on 200 years of AA Co
Beef 2024 Trendsetters series - Mark Eisele
Beef 2024 Trendsetters series - Richard Heath
Beef 2024 Trendsetters series - Nancy Crawshaw
Beef 2024 Trendsetters series - Garry Edwards
S4 Ep14: Addressing mental health in the bush, with Dolly's Dream's Sally McSweeney and mental health expert Dr Simone Shaw
S4 Ep13: Regular cattle market update, with Matt Dalgleish and Chris Howie
S4 Ep12: Northern property market, with valuer Frank Peacocke
S4 Ep11: AA Co 200 years - Recollections from former staff member Geoff Wagstaff
S4 Ep10: Celebrating the success of the ICMJ program, with Peter McGilchrist
S4 Ep9: Industry advocate, Brent Finlay
S4 Ep8: Beef 2024 chairman Bryce Camm
S4 Ep7: Northern Cooperative Meat Co chairman, John Seccombe
S4 Ep6: MLA Science & Innovation head, Michael Lee
S4 Ep5: Cattle Australia chief executive, Chris Parker
S4 Ep4: Northern live exporter Patrick Underwood
S4 Ep3: Northern pastoral and agribusiness identity, Chris Evans
S4 Ep2: What lies ahead in 2024 for beef, with analyst Simon Quilty
S4 Ep1: Cattle market update, with Matt Dalgleish and Chris Howie
S3 Ep41: Beef extension legend, Bernie English
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