Episode 26 - What is Online Paid Advertising

This week on The Smarketing Show, Rick and Cheryl discuss paid advertising and how including it into your digital DNA allows you to reach your customers where they are and present your company as a buying decision option for only those looking at specifically at what your business offers.

Learn more about search and display ads, keywords, landing pages and retargeting. Paid advertising is a great way to direct more website to your website and increase business, but it can become expensive if you aren’t careful.