Sustainable Business Fridays: The Next Big Step: Building a Culture for Sustainability

On April 25th, we talked with Jeana Wirtenberg, Ph.D, who is President and CEO of Transitioning to Green. Her company helps companies and organizations mainstream sustainability into all aspects of their corporate culture. Based on original research in her new book, Building a Culture for Sustainability, Jeana will share stories and practical insights about how nine companies are finding ways to move sustainability from CEO-level concept to everyday action and everyday outcomes. Drawing on more than 20 years of her own research, teaching, and front-line experience in HR, she pulls all those pieces together to deliver practical advice to large and small organizations on how to begin or accelerate their own transitions to long-term sustainability.