Limelight - Matt Resch, Successful ballot proposals - Episode 9

Host:
Emily Kieliszewski, Membership Engagement Specialist, Michigan Municipal League

Guest:
Matt Resch, Founder, Resch Strategies

In August 2018, Michigan saw overwhelming success with hundreds of proposals on local ballots. Of the 847 local proposals Michigan residents voted on, 808 - or 89% - were approved. Michigan residents stepped up to invest in local services. But what makes – or breaks – a local ballot proposal? As more communities explore revenue-generating options, a successful proposal requires significant groundwork, including smart messaging and voter engagement. On this episode of Limelight, Matt Resch, founder of Resch Strategies - a communications, public relations, and issue management firm - shares his on-the-ground expertise.