Join Murray Robinson and Shane Gibson in a conversation about Outcome-Driven Innovation with Tony Ulwick. Most products fail in the market because they don't meet customers' needs better than the alternatives. To succeed, we need to study the problem that customers are trying to solve, the process they use to solve it and the metrics they use to measure success. When we understand the job to be done and the outcomes to achieve, we can design a product that meets those outcomes significantly better than our competitors and be sure to win in the marketplace. Product Design, Innovation, Jobs to be done, Customer Research.
Listen to the podcast on your favourite podcast app:
| Spotify | Apple Podcasts | Google Podcasts | iHeart Radio | PlayerFM | Amazon Music | Listen Notes | TuneIn | Audible | Podchaser |
Connect with Tony on LinkedIn or https://medium.com/@Ulwick
And get Tony’s Jobs to be done Book for free at https://jobs-to-be-done-book.com/
Contact Murray via email or Shane in the Twitter-sphere @shagility.
The No Nonsense Podcast is sponsored by:
Simply Magical Data
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#0101 - The Vanguard Method with Ibrar Hussain
#0100 - A retrospective
#0099 - Business Agility with Evan Leybourn
#0098 - Innovation and disaster with Ron Westrum
#0097 - Unmanaged with Jack Skeels
#0096 - OKR's with Adrian Howard
#0095 - The Heart of Agile - Mike Leber
#0094 - The state of product management - Jason Knight
#0093 - Dysfunction Mapping - Michael Lloyd
#0092 - Developing digital products in China - Bianca Grizhar
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#0089 - Joe Justice - Tesla and SpaceX
#0088 - Ivar Jacobson - Essence
#0087 - Stephen Bungay - The Art of Action
#0086 - Jose Corella - Empowering teams to take initiative
#0085 - Jen Pahlka - Recoding America
#0084 - Jeff Patton - Product thinking and user story mapping
#0083 - Ryan Lysne - Amazons product development process
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