What makes a great vendor/retailer relationship? These days a great vendor must be able to offer more than just products for sale. They must support the retailer across a variety of business categories. Sushil Chocksey, Julian Purifoy and Adam Freed of IDD discuss key expectations that a retailer should have of a vendor and why it is important to move beyond just product and quality when considering a supplier. IDD is a trusted supplier to thousands of retailers nationwide for jewelry programs and best-selling bridal, as well as a curator of the industry’s best consumer finance program, all sully supported by marketing assets prepared by experts.