Hugh Forrest on SXSW, Creativity and Connection
Changing Austin

Hugh Forrest on SXSW, Creativity and Connection

2026-05-01
Few people have shaped Austin’s rise quite like Hugh Forrest. As the first paid employee of South by Southwest, Forrest joined in 1989 when Austin was still a college town and SXSW was a scrappy music festival fueled by creativity, risk-taking and a handful of local venues. Over the next three decades, he helped transform SXSW into a global powerhouse spanning music, film, technology and culture, helping put Austin on the world stage. In this episode of the Changing Austin podcast, powered by Amplify Credit U...
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