Retailing in Today’s World

Karl Schmid and Carolina Almanzar provide compelling stats that underscore how important it is for retailers to develop a digital strategy. While neatly demystifying and explaining the acronyms of the digital world, they take the listener on a step-by-step journey to get started on a website or improve what may already be there. They discuss ecommerce and provide solutions and they showcase how social media and consumer experience is crucial – giving a number of helpful tips on each. Karl Schmid is the vice president and Carolina Almanzar, a senior sales representative with IStar Group, companies that have been in operation collectively for over 100 years and combine world class branding with thoughtful packaging.