Perfectionism, the need to look, act and be perceived in an ideal way is on the rise. As many as two in five kids and adolescents are perfectionists. But, perfectionism is not so much about how you behave and more about how you think about yourself.
The beauty industry has traditionally been one of the worst offenders for embellishing reality and selling women idealised and restrictive forms of perfection, underpinned by extreme airbrushing and dubious claims. However, recently, the big trend in beauty has been for hyper realness, with diverse models, bold statements of ’no-airbushing’ and simplified and playful product packaging. One of the main drivers for this is ‘perfection fatigue’, wherein consumers are so accustomed to seeing the conventionally ‘fake’ and perfectly polished beauty ads that the primary response is simply indifference.
On today’s episode, I will be speaking with Laura Johnson, co-founder of Zebedee, a specialist talent agency created to increase the representation of people who have until now been excluded in the media. On this episode, Laura will share why perfection fatigue matters and how companies can adopt a more inclusive and diverse approach to advertising.
Eve Rodsky – How To Find Greater Meaning In Life And Work
Michelle King – Do You Trust Your Workplace?
Minda Harts - How To Write A Book That Gets Published
Michelle King – How To Close The Graduate Skill Gap
Michelle King - How To Advance At Work Without Losing Yourself
Charlie Sull: Is Your Workplace Toxic?
Aneeta Rattan & Lily Jampol: Feedback - What’s Really Holding You Back At Work
What Not To Do This International Women’s Day
Lanaya Irvin: Who Benefits from DEI?
Emma Codd: While We Love Hybrid Working, We Can’t Ignore The Costs
Sarah Wittman: Why Changing Jobs, Changes How You See Yourself
Dr Michelle Harrison – Why Progress For Women Leaders Has Stalled
Lisa S. Kaplowitz – The Five Ways Women Lose Themselves Trying To Fit Into Workplaces
Dorie Clark – How To Change Your Career And Find Meaning At Work
Lily Zheng: The Three Reasons DEI Efforts Fail – Fatigue, Backlash and Denial
Colleen Ammerman: 3 Workplace Biases That Derail Midcareer Women
Laura Bates: How To Fix Systems Of Inequality
Dolly Chugh: How To Confront Whitewashed Histories
Political Masculinity: Why Women’s Rights Are Under Attack - Susanne Kaiser
All Talk and No Action: Why DEI efforts are falling short - Ann Francke
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