Episode 92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing

Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm’s strategic direction and identify new or emerging markets.

Someone well-versed in successfully navigating mergers and lateral integrations is Adam Severson, Chief Marketing and Business Development Officer at Baker Donelson. Ed Lovatt has the pleasure of welcoming Adam to the CMO Series to share his insights on taking advantage of market opportunities and the key factors that influence the success of a merger.

Ed and Adam discuss: 

• Adam’s background and career journey to his role now at Baker Donelson
• The point at which Adam recognised the huge potential of law firm mergers in providing business development opportunities
• The current landscape for firms when it comes to merger activity
• The role of  marketing and BD in influencing strategic growth and take advantage of new or emerging markets and what those activities look like on a practical level
• The key success factors that indicate if a merger will be successful or not
• Advice for marketing BD professionals looking to successfully influence mergers and capitalise on growth opportunities