Sweating The Small Stuff

These days, customers are bombarded with numerous so called “brands” competing for their attention – and for their shopping dollars. However, although many brands will grab a customer’s attention, not all brands will deliver on their own marketing promise. Even fewer brands will be able to provide a compelling and comforting customer experience. Darrell King of Gunther Mele packaging explains how everything that a customer experiences in your store is an opportunity to tell a unique brand story that can set a store apart and instill trust in the mind of a customer who needs to know that they are making the correct purchase decision. He provides numerous insights on how to buff up a brands perception.