Katie Smith: The Queen of the Customer Journey

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success.

In this episode, we chat about her unique journey from outdoor guiding to entrepreneurship as the founder of Wild Path Consulting, where she is now empowering businesses to connect with consumers, promote shared values, and be a force for good in today’s world.

Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.