IMRG Takes On... Festival Season

Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce, all with a healthy dose of humour.

For our third episode, we're taking on festival season and what it means for British culture and eCommerce. Andy and Tom explore changing festival crowds, the rise of the "grey pound", and the retail opportunities behind summer spending. Then comes Einstein comparisons, rubber dinghy races and some of the world's strangest festivals.

 

In this episode:

• The festival products retailers should be pushing to drive sales
• Has Glastonbury changed? And who headlined for Andy’s first festival?
• Are the older and wealthier generations ruining festivals? Meet the "grey pound" 
• How retailers can cater to every demographic; the grey, purple and black pounds 
• Tom and Andy create the perfect demographic to get Britain back on its feet
• Why festival season and Summer sales are the perfect retail pairing 
• What Andy wears at festivals and how it compares to Einstein
• The weird and wonderful festivals around the world that fit Andy perfectly
• Tom's own festival tradition: a legendary Hampshire rubber dinghy race

 

No wristband required! Listen on your favourite streaming platform now.

Subscribe now to catch future episodes and send your questions to membership@imrg.org for a chance to feature in an upcoming show.