According to Forbes, women drive 70-80% of consumer purchasing decisions, which includes vehicle purchases. Despite the amount of money women invest in cars, the automotive industry lacks diversity when it comes to women and, particularly, women of color. In fact, there are only six black women new car dealers in the US! Listen to Ramona and Grené Baranco as they discuss why it is important for women of color to be represented in the dealer space. For over 25 years Grené has enjoyed a highly successful career as an automotive executive and industry leader, currently serving as Vice President of E-commerce for Mercedes-Benz of Buckhead. She also owns G Lux Automotive, Atlanta's newest independent online dealership. Originally from Baton Rouge, Louisiana, Grené now makes Atlanta her home.
To learn more about Grené Baranco, visit http://www.gluxautomotive.com.
Book Launch: Fit For The Future - A Guidebook For Nonprofits To Thrive In A Changing World (Volume 1)
Trailer! Dr. Carolyne Opinde: Empowering NGOs to Build a More Sustainable World
Mastering Financial Fundamentals
Dr. Constance Craig-Mason: Preparing individuals for financial well-being
How can African Americans expand their power and influence?
Trailer! Melvin M. Coleman: Black Economic Empowerment through Ownership and Control
Are you crab in a barrel?
Trailer! Rebekah Ratliff: inspiring an end the crab in a barrel syndrome
Insurance: do you know what you really need?
Trailer! Daryl Perry: empowering clients to maximize their insurance investments
How do you Build a “Career in a Year”?
How can African and African American Women Empower each other?
How the CSA, AFL-CIO impacts communities
Trailer! Letycia Pastrana: The Community Services Agency of the Metro-Washington Council, AFL-CIO
What is Business Etiquette Anyway?
Trailer! Donna P. Riley: Building pleasant work environments through etiquette
How do you zero in on your zone of genius?
Trailer! Marlon Addison: Arousing your fullest potential through Marlon Mentors
The Wheels of Happiness Foundation
Trailer! Vincenzo and Gabriela Piscopo: Empowering People with Motor Disabilities around the World
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