The Passle Podcast - CMO Series
Business:Marketing
Legal business development has its best practices, yet every firm is different. An effective approach to BD is one that fits the firm, its people, and its clientele.
Today on the CMO Series Podcast Cam Dobinson is lucky enough to sit down with Emily McKeown, Business Development Director at Godfrey & Kahn to talk about how to build an authentic and effective approach to Business Development that fits your market and people.
Emily and Cam explore:
Episode 139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey
Episode 138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand
CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice
Episode 137 - Deborah Farone on Why BD Coaching is Essential for Women
Episode 136 - Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success
Episode 135 - Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey
Episode 134 - Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market
CMO Series REPRESENTS - Inspiring Inclusion: Creating a Culture of Action and Accountability
CMO Series REPRESENTS - Inspiring Inclusion: Promoting a Culture of Recognition from the Top
Episode 133 - Susanne Pugsley on What it Takes to Become a Marketing & BD Consultant
Episode 132 - Hugo Peña of Gonzalez Calvillo on The formalisation of Law Firm Business Development
Episode 131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand
Episode 130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD
Episode 129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms
Episode 128 - Melodie Tilley of FordHarrison on Creating A Culture Of Human Connection In Legal Marketing
CMO Series REPRESENTS - Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging
Episode 127 - Karen Snell of Kennedys on Modernising & Globalising a BD function
Episode 126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development
Episode 125 - Sona Spencer of Troutman Pepper on Being an Advocate for Talent
Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made
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