Sometimes rebranding happens to kick-start a marketing effort. Sometimes rebranding happens to draw needed attention to a struggling business. Then there's the story of the Kansas City Monarchs. The Kansas City T-Bones Minor League Baseball team announced recently that they would change their name to the "Monarchs," the appropriately named "royalty" franchise of the Negro Leagues, which celebrates its 101st birthday tomorrow. Owner Mark Brandmeyer worked with the Negro Leagues Baseball Museum for months to make the switch, to pay homage to the storied history of Kansas City's first championship team. The Monarchs will generate interest in and revenue for the Museum, including having a traveling NLBM Museum at all home and many road games. Brandmeyer joins “Sports Connections” to talk about the long-term partnership with one of Kansas City's most important businesses.
Episode 164: Andy Katz - A Sports Legend Living His Dream
Episode 163: Mark Neely - A Broadcaster Divided
Episode 162: Rich Gannon - Quarterback Evangelist
Episode 161: Rece Davis - Exceptional Sportscaster
Episode 160: Kathryn Morrissey - Bucket A-Lister
Episode 159: Whit Merrifield - Underappreciated Superstar
Episode 158: Collin Klein - Face of K-State Football
Episode 157: Roger Espinoza - Local Legend
Episode 156: John Mangini - A Collection of America’s Pastime
Episode 155: Adam Wainwright - “Uncle Charlie” Still Has It
Episode 154: Tim Grunhard - Draft Guru
Episode 153: Dan Saleaumua - Plan B was Plan A
Episode 152: Curry Sexton - Navigating a New World in College Athletics
Episode151: Carl Peterson - Kingdom Builder
Episode 150: Chris Klieman - Following a Legend
Episode 149: Ken Morrow - Biggest Win in American Sports History
Episode 148: Bryce Weiler - Breaking Down Obstacles
Episode 147: Charlie Mechem - Among Friends
Episode 146: Homer Drew - Championship Dad
Episode 145: Charles Barkley - Round Mound of Renown
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