This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
The Art of Making Irresistible Records - (Interview with Scott of A to Z Media)
Why Email is Essential for Record Labels
What Major Labels CAN'T Do!
Record Label Destroyed by Fire - (Bonus Interview with Really Rad Records)
How MySpace Changed Music - (Interview with Author, Michael Tedder)
What Happens When Your Record Contract Ends?
How To Sell More Vinyl Records! Colemine Records Interview
The 3 Creativity Killers
Off the Record: Hospitality is Cheap
How to Release a New Single
How to Be More Innovative
Deep Down Dirty Records Interview - (Giving artists a chance to be heard and to be cared for)
Interview with Scott! - (6 Years of Other Record Labels)
How to Handle Conflict (Artists Vs. Record Labels)
enjou Interview - (The wild west of streaming and playlists)
Music Industry Update - (Spatial Audio, Spotify Streams, 3tone Collapse)
Off the Record: Just Move On...
The History of Vinyl Records
Why You Should Collaborate More Often!
Allegedly Records Interview - (A marketing first approach to being a punk label)
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