Unlocking AI For Marketing

Confused about getting started with Artificial Intelligence? AI is transforming jewelry marketing, going beyond buzzwords to showcase practical applications. AI-powered personalization tailors product recommendations and marketing messages, boosting customer engagement and conversions. AI-powered chatbots handle customer inquiries, freeing your team for higher-value tasks. Rick Mulholland from Continental takes the listener through how AI can identify trends, optimize pricing strategies and inform critical business decisions. Further he discusses how AI can help with a variety of tasks such as product descriptions, social media posts and design concepts. Continental is one of the largest jewelry manufacturers in the world with an extensive and varied range of jewelry to suit every customer.