Color gemstones have captured the consumer’s imagination and are more popular than ever. Some varieties have had an estimated value increase of over 1000% in the past decade! In an imaginative and creative conversation between a fictitious jewelry retailer and a gemstone miner, Sushil Choksey and Jaimeen Shah take the listener through the color gemstone category’s steady growth, industry help and support for transparency and information, the consumer mindset when buying color gems and how to make showcases in this category stand out. Sushil Choksey and Jaimeen Shah hold key positions with Sandeep Diamond Corporation, founded in 1986 with expertise in diamond bridal products, diamond fashion, natural gemstones (semi-precious, precious and exotic) and lab-created diamonds.
Break Six Rules to Sell More Bands
Mastering The Brand Balancing Act
Securing the Sale: Is Gold Filled Jewelry Right For You
Inflation Survival Guide
Say Yes to Colored Gemstone Engagement Rings
Beyond the Sparkle - Gemstones in Modern Consumer Trends
The Sustainability Opportunity: Reaching a New Customer
A Winning Formula: Email Marketing
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry
Personalization & Customization: Grow & Retain a Customer Base
Diamond Inclusions: Nature’s Storyteller
Applying the 80-20 Rule to Managing Diamond Jewelry Inventory
The Power of a Strong Logo
The Growing Market for Men’s Jewelry
5 Key Insights into the Lab Grown Phenomenon
The Rise and Importance of Special and Custom Orders
The Growth and Opportunity in Colored Diamonds
Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Building Your Business With Diamond Milestones
From the Laboratory: Everything Retailers Need to Know About Disclosure and Detection of Diamonds
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