In the Artist Appeals, Erin Sparler speaks to a glass artist, a glassblower, Mark Petrovich. He doesn't just make pretty things. He creates conceptual things. His work is both beautiful and has featured in museums and private collections across the United States. Mark's work has been in the Museum of art and design in the Toledo Museum of Glass as well as in Sofa Chicago.
Mark is a formally trained vet who shifted careers to pursue artwork. He got some particular liking on glass and chose to pursue glass artwork. Today, he generates income from art, working with his wife. They both have developed unique, creative, expressive and original artwork using glass, and launched a jewelry line called, 'Birds in the Hand Jewelry.'
To learn more about developing a product, pricing, amplifying your brand, and much more, listen to this podcast episode. You will also hear:
[01:59] Mark Petrovic's backstory.
[03:54] The career transition from practicing veterinary medicine into the art industry.
[04:53] Why Petrovic chose to major in glass artwork.
[06:35] Discover Mark Petrovic's consistent goal in life.
[07:33] How Mark creates a theme for his artwork that he would like to explore.
[09:04] Why Mark chose to use fish as a subject in his artwork.
[11:17] Petrovic expounds why he uses metaphors and symbolism to speak the human condition through his work.
[12:07] Why he started using birds as a subject as opposed to fish.
[14:30] What helps Mark to transition from fine art to conceptual work into the business aspect.
[18:14] How Mark Petrovic presents his artwork to his audience.
[19:32] How Mark educates his prospects or audience about his creations.
[21:21] The hardest part of marketing art and how to overcome it.
[26:28] A little side story on rejection and a book recommendation on how to handle it.
[28:08] Mark’s advice on how to deal with rejection.
[35:15] Mark's advise and opinion on licensing and contracts.
[36:55] How Mark measures his success, and what his most significant accomplishments are.
[37:40] How Mark managed to get his artwork to feature in museums.
[44:03] Why art galleries are affecting the pricing of artwork today.
[48:43] Mark’s thoughts on different pricing on a similar piece of artwork.
[50:44] How Birds in the Hand Jewelry line started.
[54:35] Book recommendations by Mark Petrovic.
[58:02] Mark’sadviseto other artists.
LINKS AND RESOURCES.
- Art and Fear by David Bayles and Ted Orland
- The Art of Critical Making: Rhode Island School of Design on Creative Practice
- Website
-Birds in the Hand Jewelry
Website
EyeConnects Crafts
The Artist Appeals Podcast
What They Don’t Teach You in Art School - Presentation at Il Lux Con 2022
3 Simple Tips for Finding Your Artistic Voice and Making an Art Collection
Painting as a Hobby: Breaking Down Winston Churchill’s Technique to Living a Happy Life
What 90% of Successful Artists Do to Scale Their Art Business and Make Serious Money
How I Got Here: The Backstory of EyeConnect Crafts and The Artist APPEALS
How to Make Beautiful Artworks: A Surprising Lesson From a Children’s Book
50 Years’ Worth of Lessons From Textile Artist and Art Gallery Owner Susan Hensel
The Art of Worldbuilding and How to Protect it From Intellectual Property Theft | Jon Sideriadis
Learn How to Create and Sell Original Paintings Using a UNIQUE Technique with Kelsey Showalter
2 Simple Hacks on How to Overcome Resistance and Be a Better Artist
How to Make 6 Figures as an Illustrator with Jennifer Smelker
7 Steps to Making Money as an Artist (The Artist APPEALS Framework)
The Art of Crafting & Selling Artisanal Hot Sauce with Harve Tannenbaum
How to Find Your Voice as an Artist
Build the Next Multi-Million $$$ Toy Company with Matt Nuccio
5 Quicks Tips for Becoming More Productive as an Artist
Key West Pottery Success Secret in Building a Pottery Business That Makes 10K Pots a Year
Designing Toys That Make $ MILLIONS w/ Azhelle Wade
How Ashley Longshore Made Over $1,000,000 Selling Her Art (Re-release)
S06-Lessons-Learned-from-a-craft-fair-Kipona
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
Dear Alice | Interior Design
Spider-Man Crawlspace Podcast
The Federalist Papers
Pride and Prejudice
The Magnus Archives
Fresh Air