The Sports Entrepreneurs Podcast by Marcus Luer
Business:Entrepreneurship
Frederico Pena, better known as Fred is a "Jerry Maguire" inspired Brazilian Sports agent, working across Brazilian Football for 20 years, including many years with the leading Agency, Traffic. Great inside look into Brazilian and South American Football, the rise and demise of Traffic and how we worked together in Asia.
Key Highlights
About Frederico Pena
Education background in finance and economics having graduated from the Huntsman Program in International Studies and Business (The Wharton School/CAS), the University of Pennsylvania, Philadelphia, USA. Over 20 years of experience in the football industry, both in South America (Brazil in special) and Europe.
Fluent in 4 languages (Portuguese, English, Spanish and French), having lived in 5 different countries (Brazil, United States, France, Canada and England). Professional experience in football includes: player representation, player fund creation and management (third party ownership), consultancy in club acquisition, club management (in both Portugal and Brazil), marketing of sponsorship and TV rights (buying and selling).
Extensive international experience having travelled to over 30 countries in the world to do business with key industry stakeholders such as federations (Fifa, Conmebol, etc), clubs (Real Madrid, Barcelona, etc), sportswear brands (Nike, Adidas, Puma, etc), agencies (Dentsu, Sportfive, etc), sponsors (Coca-Cola, Hyundai, LG, etc) and TV companies (Globo, Fox, etc).
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Website: https://marcusluer.com
Podcast: https://marcusluer.com/podcast
To get in touch, please email us at podcast@marcusluer.com
Feel Good by MusicbyAden https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: https://bit.ly/_feel-good
Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ
Marco Balich, "Master of Ceremony"
Alan Pascoe, "Father of UK Sports Marketing"
Paul Barber, "Premier League CEO Of The Year"
Peter Draper, ”UK Sports at Heart”
Zack Sugarman, ”AI Powered Lead Generation”
Jason Masherah, ”Trading Cards & Beyond”
Andrew Ryan, ”FIBA Media - FIBA World Cup 2023”
Guy-Laurent Epstein, ”Deep Dive Into UEFA”
Paul McVeigh, ”Premier League Psychologist”
Jerome Valcke, ”Back Alive”
Alex Inglot, ”Esports Commissioner”
Misha Sher, ”Brands in Sport”
Ben Nichols, ”Padel Unpacked”
Simon Chadwick, ”Birds Eye View on Sports”
Leigh Steinberg, ”Real Life Jerry Maguire”
Andrea Radrizzani, ”From Milan to Asia to Leeds”
Tracy Benson, ”From Athlete To Entrepreneur”
Steve Patterson, ”Four Decades across US Major Sports”
Gagan Palrecha, ”Sports NFT’s & More”
Damian Willoughby, ”Talking Football & Esports”
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