The Children‘s Media Conference
TV & Film
In today’s highly crowded market place for kids IP, consumers, platforms owners and retailers are becoming more and more brand orientated. Platform owners are increasingly pursuing a ‘fewer bigger better’ approach in an attempt to stand out. While for the consumer there is simply too much choice. Brands, rightly or wrongly, represent either a safer bet or an easy-lazy choice as to what to spend their money on. The retailer’s position is not too dissimilar, with brands representing security, a proven proposition with an established commercial track record.
Children Television and Children’s Publishing still represent two of the main creators of new children’s brands. Historically they have always been strongly connected businesses but primarily on an arm’s length basis with, in simplistic terms, Television optioning and developing book properties and Publishing creating licensed publishing based on TV series. While this model will always remain, this session will explore whether the future of these two businesses, driven by necessity in an already overcrowded market, is one of much greater convergence both creatively and commercially. It will explore the present and future challenges of launching and establishing new IP and what the panellists see as the advantages and disadvantages of the media within which they work. Lastly the session will explore to what extent the individual cultures, as well as the creative and commercial skillsets, of the two industries are compatible.
CMC 2019 - Research - Social Media and Gaming - Good or Bad for Kids?
CMC 2019 - Research - Diversity in UK Kids’ TV
CMC 2019 - Research - Co-viewing, Co-playing, Co-everything
CMC 2019 - Research - Gaming Grannies
CMC 2019 - Research - HEIHEI, Disrupting Younger Kids Media Provision in New Zealand
CMC 2019 - Research - Screenage Kids
CMC 2019 - Research - What Children’s Content do Facebook, Amazon, Apple, Netflix and YouTube Want?
CMC 2019 - Changemaker - Sapphire
CMC 2019 - Changemaker - Noga Levy-Rapoport
CMC 2019 - Creative Keynote: Horrible Histories & Changemaker: Sapphire
CMC 2019 - Opening Keynote: Nadiya Hussain & Changemaker: Noga Levy-Rapoport
CMC 2019 - Gambling and Gaming: What’s the Difference? What’s the Harm?
CMC 2019 - Changemaker - Harrison Gunn
CMC 2019 - Changemaker - Euella Jackson
CMC 2019 - Changemaker - Ruda Santos
CMC 2019 - Changemaker - Finlay Pringle
CMC 2019 - Changemaker - Dan Lawes
CMC 2019 - Changemaker - Brandon Relph
CMC 2019 - Changemaker - Alvin Owusu
CMC 2019 - The Last Word
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