Being in the spotlight can change an entire perspective. With whisky, it’s no different. We explore how one title, Best Whisky in the World, propelled Henry McKenna to the upper echelon virtually overnight. It is just one of the many marketing aspects that is often used to distinguish a whisky in an increasingly crowded sea of “small batches” and “Master Distillers”. This begged the question: "What other marketing tactics are out there?" How else do companies try to influence your decision when standing in the aisle? Not all things are as they seem, but not all things are done maliciously; some are just plain creative. From back stories and labeling to dyes and bottle shape, join us as we explore the marketing techniques and creative lengths companies will go to ensure their whisky ends up in your spotlight and in your glass.
Master Distiller Arlon Casey Jones of Casey Jones Distillery
Charlie Stein, Brand Ambassador at Old Line Spirits LLC
Barrell Craft Spirits’ Tripp Stimson
Troy Bolotnick of Filmland Spirits
Hercules Mulligan Co. and Steve Luttmann
Gareth Moore, CEO of Virginia Distillery Company.
Sydney Jones, Head Distiller of FEW Spirits
Jypsi Whisky’s Ari Sussman
Painted Stave Distilling
Royal Ranthambore Whisky
Freddie Booker Noe, IV
Max Lents CEO / Founder at Baltimore Spirits Company
Dave Cuttino and Nick Vaughan of Reservoir Distillery
Cask Chasers and Supernova Legacy Scholarship from the 25th Annual NYC Tartan Week
Kristopher Hart
Ohana Project 2023 with Paul Lore
Beards and Riffs
Sober Bourbon Girl
Drinking isn’t a problem, until its a problem
Mocktails with Ian Lyke
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
The Recipe with Kenji and Deb
Be My Guest with Ina Garten
Anne of Green Gables
Black Beauty
Walk-In Talk Podcast
Christopher Kimball’s Milk Street Radio