What the heck is human-centered and data driven design, and how can it help you in your interior design business? Chrissy Fehan and Sarah Davis of Pophouse are here to fill us in on the importance of designing space with a human-centered perspective, and how the physical environment can have a positive impact on individuals. They’ll also share how this approach informed the Rock Ventures Headquarters, recently featured and on the cover of Interior Design magazine’s 90th anniversary edition.
Sarah has over 17 years of experience working in business intelligence. She has performed extensive research in workplace strategy and has been instrumental in developing the strategy that informs the design for many Pophouse projects. Chrissy leads an interiors and industrial design team and oversees all brand strategy. Prior to her current role, Chrissy was an industrial designer and created numerous pieces of furniture, lighting, reception desks and outdoor spaces.
***
⭐️Chrissy and Sarah pride themselves on doing unconventional strategic and human-centered design. They use different types of evidence obtained from clients via interviews, surveys, and observations to understand how clients need to function in space. This combined with external research is used to drive their design. They believe spaces can positively impact people - how they interact, how they engage with each other. The space needs to be beautiful and aesthetically thoughtful, but if people can’t function in this space, it misses the mark. Chrissy and Sarah work to bring beauty and function together.
⭐️Pophouse thrives on a particular set of systems and processes that can be catered to different clients. The process usually begins with data collection, including client surveys and observation. Pophouse has also created mock settings for clients to utilize, and led focus groups. Talking to their clients in this manner helps gather feedback, which the clients are very willing to give because they care about the space they’re sitting in. To learn more about the teams they design for, Chrissy and Sarah gather information such as org charts, cultural documents, mission statements, core values, and more. They pair these internal findings with external discovery like benchmarking, research, and academic work. All of this information serves as the foundation for the design project and ultimately acts as a North Star to follow for the duration of the project.
⭐️Chrissy says that niching down their business has helped Pophouse in many ways. It has allowed them to bring on the proper team members that they need, and to grow their business. They are better able to see their future goals and pivot them around their clients’ needs. It’s helped them laser focus more - they aren’t stretched between many different types of design. Niching down has also helped Pophouse more thoughtfully select their clients and make sure their cultures align. Sarah explains that, even when niching down their business, there is still lots of diversity within the commercial office design space. Whether they’re designing a commercial office for a tech team, a marketing team, or a sales team, they all look totally different as the needs for each team vary. Chrissy explains that the scale of projects differs as well. Sometimes they take projects where they help a smaller client’s brand be visualized through their space.
***
📲CONNECT with Chrissy & Sarah:
Website: https://pophouse.design
Instagram: https://www.instagram.com/pophousedesign/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
“Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead" by Brené Brown
"Identity Designed: The Definitive Guide to Visual Branding" by David Airey
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
Increase Your Visibility With a PR Agency
How to Maintain Your Own Company as a Sole Entrepreneur
What is Boutique Hospitality Design?
What They Don’t Teach You in Interior Design School
Tips to Master Your Finances and Plan the Future of Your Business
REPLAY: How to Get Your Design Work Published in a Magazine
REPLAY: How to Achieve Financial Success With Your Design Business
Use Authenticity to Attract Your Ideal Client
How to Make Luxury Design Accessible
How to Get Your Design Work Published in a Magazine
From Passion Projects to a Million Dollar Design Business in 3 Years
Growing Your Business by Choosing Purpose Over Profit
How to Achieve Financial Success With Your Design Business
How to Generate More Leads with Automated Messages on Instagram
Why You Should Use a Recruiting Agency to Expand Your Team
REPLAY: How to Bust Out of the Basic Designer Box
REPLAY: Tips for Taking the Leap to Start Your Own Design Business
REPLAY: Maximize Your Time With Repeatable Systems and Processes
REPLAY: How to Start Designing for Celebrity Clients
Creating Leverage in Your Personal and Professional Life With a Virtual Assistant
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
The Turn of the Screw
Great Expectations
Talk Shop with Ariel Okin: A Fenimore Lane Production
How to Decorate