Episode 57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm’s approach to BD from the ground up

As functions, marketing and business development are maturing in the legal industry. Firms have come to rely on these functions to deliver advantage and provide direction for growth.

That maturing did not happen overnight, nor did it happen without the hard work and expertise of dedicated marketing and business development professionals. Ed Lovatt is delighted to welcome Shanon Lazarus, Director of Marketing & Business Development at Bressler, Amery & Ross, to the CMO Series to discuss her journey at the firm.

Ed and Shanon cover:

• How Shanon came to the role at Bressler, Amery & Ross and how the business development team functioned at the beginning of her journey
• The gap between the current state of the firm's marketing & BD function at the beginning to where it is now and how Shanon closed that gap
• The actions and resources that were crucial to those efforts in the early days
• The point when things began to  move in the right direction
• How to get support from the wider firm
• Where Shanon and the team are headed next
• Advice for those trying to move towards a more modern, effective marketing and business development function