In this inaugural episode of the Crypto Consumer Chronicles series, Humpty Calderon speaks with Jonny Mack from Fabric.
Jonny discusses the concept of consumer crypto and the development of HyperSub.withFabric.xyz, an NFT subscription platform. He shares his background in tech and design, and how it has prepared him for the crypto industry. The conversation explores the different entry points into crypto, the importance of finding the Goldilocks zone between gambling and purism, and the need for simplicity in design. The discussion also delves into the motivation behind building Hypersub and the design principles that guided its development. Fabric founder Jonny Mack discusses the challenges of building a startup in the crypto space and the importance of finding the intersection between weird and delightful. He shares his experience of launching Hypersub, a subscription NFT platform, and the initial struggle to gain traction. Mack emphasizes the need for founders to gain insights and make informed decisions, even in the early stages of a project. He also highlights the importance of building both a protocol and a client, and the value of a great user experience in driving adoption. Mack introduces the Hypersub Accelerator program, aimed at helping creators succeed on-chain.
Links:
Hybersub website: https://hypersub.withfabric.xyz/
Jonny Mack X: https://twitter.com/_nonlinear
Jonny Mack Warpcast: https://warpcast.com/nonlinear.eth
Takeways
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/roo-walker/bolt
License code: EBIGIA3UGHHXFU5W
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