Digitizing Trust: How Diamond Traceability Benefits Retailers

In today’s world, consumer expectations are evolving, placing more emphasis on being assured of the traceable origin of their diamonds. In this podcast, Wesley Tucker, CEO of Tracr, speaks with Josh Helmich, CEO of Helmich Luxury Group, about how Tracr is leveraging blockchain and digital innovation to bring transparency, accountability and trust to the diamond industry, and why this matters now, more than ever, for jewelry retailers. Tracr is the world’s leading digital platform to tracing natural diamonds from source to scale, bringing the ability to explore the provenance, authenticity and unique journey a diamond has taken along the value chain.