S3E7: The Blockbuster Marketing Strategy

Ever wonder what it would be like to market your board game like a blockbuster movie? Us too! So we read a book about it. Welcome to bookclub.

Danni and Jen think through what a Blockbuster Strategy for a tabletop release could look like using the tools shared in Harvard professor Anita Elberse's book Blockbusters. The truth is, the strategy may be within reach already.

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.