What If We Stopped Calling Them OKRs?

2025-06-30

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We're sure you've heard the acronym: OKRs - Objectives and Key Results. But somewhere along the way, the simplicity got lost in translation. In this episode, we ask: What if we stopped calling them OKRs altogether? Roger Longden, TBG Founder and Marc Applebaum PM2 OKR Consultant at PM2 discuss how goal-setting became over engineered, why rhythms matter more than rituals, and the power of intention over jargon. If you’re over hearing acronym over acronym but love what OKRs are all about, or if you've ever w...

We're sure you've heard the acronym: OKRs - Objectives and Key Results. But somewhere along the way, the simplicity got lost in translation.

In this episode, we ask: What if we stopped calling them OKRs altogether?

Roger Longden, TBG Founder and Marc Applebaum PM2 OKR Consultant at PM2 discuss how goal-setting became over engineered, why rhythms matter more than rituals, and the power of intention over jargon.

If you’re over hearing acronym over acronym but love what OKRs are all about, or if you've ever wondered why your team’s goals feel disconnected—this one’s for you.

Enjoy the episode!

If you have 3 minutes and would like to see how your goal setting/OKRs could have more impact, then why not give our maturity assessment a try? It’s free, you get your results right away and you can access it HERE

If you’d like to chat OKRs, then why not have a chat with our Founder, Roger? He’s a massive OKR geek and could talk about them for hours! You can fix up a call with him HERE

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