Sell With Confidence: How Traceability Builds Trust in Platinum & Diamonds

From mine to market, provenance has become the new luxury! In this podcast, presented by Tracr, Josh Helmich of Helmich Luxury Group speaks to Wesley Tucker and Emanuela Morando of Tracr, and Fahmida Smith of Valterra Platinum Ltd., about how traceability and digital-product passports are reshaping diamonds and platinum in the retail space. Listeners will learn how giving their customers proof, not promises, elevates product value and provides trust, and therefore, a higher purchase potential.