How To Optimize Your After-Care Category

There are a variety of ways that a retailer can stand out from competition, grow customer loyalty and increase add-on sales. An easy and often underestimated category that can provide all three is the addition of “jewelry care”, a need that every customer has as soon as they make any jewelry purchase. Kristie Nicolosi and Pam Waclawski of The Kingswood Company discuss the consumer desire for jewelry cleaner, what customer are looking for and the many ways a retailer may not realize that the category can benefit their business, add to sales, and halo their store’s perception.