This episode with David Kohn and Dan Burnham, together with David from Prospero about the ins and outs of eCommerce channels. We dove into the nitty-gritty of marketplaces, comparison shopping sites, affiliates, and the rising star of social commerce. Dan gave us the lowdown on how these channels are shaking up the digital shopping world, with a special shoutout to social networks like TikTok making big moves.
We also tackled the tricky topic of how businesses can navigate these channels to boost their brand without losing their unique voice or control over customer relationships. It's all about strategy, folks! Whether you're a fresh-faced brand or a seasoned player, choosing the right channels and managing them smartly is key to growth. And let me tell you, it's not a set-it-and-forget-it deal; these channels need some serious TLC to work their magic. So, stay tuned, keep learning, and let's ride the eCommerce wave together!
Why you probably don't need to replatform - but why you might - Multichannel Success Podcast S3e1
Why your conversion rate obsession is obsolete - or is it? Multichannel Success Podcast S3e2
Why you don't need an SI - Multichannel Success podcast S3e3
Why you will fail without AI - Multichannel success podcast S3e5
Efficiency is your new superpower & it’s not just about growth Multichannel Success podcast S3e6
Why Agile is dead - Multichannel podcast S3e7
Optimising Digital & Physical - The Multichannel Success Podcast S2E6 - with Paul McDermott from Matalan
HR the Digital Challenge - The Multichannel Success podcast S2E5 with James Minter from Harrington Tame
Improving Culture & Process - The Multichannel Success Podcast S2E4
Understanding Headless Commerce - The Multichannel Success Podcast S2E3 with Vikram Saxena from Better Commerce
Better Digital Strategy & Planning - The Multichannel Success podcast S2E2
Black Friday - what did consumers think?
Lowering the costs of returns - The Multichannel Success Podcast S2E1- with Peter Hietala from Easycom
Season 1 Episode 1 - Customer Retention
Season 1 Episode 2 - Customer Acquisition
Season 1 Episode 3 - Social Media with Ben Muir from Unsociable
Season 1 Episode 4 - Customer Experience (CX)
Season 1 Episode 5 - Trading Effectiveness.
Saeson 1 Episode 6 - Data Analytics & Insight
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