As the Australian red meat industry approaches the twenty-fifth anniversary of the launch of Meat Standards Australia, this week's Weekly Grill podcast episode dives deep into the evolution of the ground-breaking tenderness guarantee program with one of its pioneers, Rod Polkinghorne.
Rod provides a detailed and comprehensive background into what existed prior to MSA, the circumstances that led to the program's development and launch, and the originality of the 'consumer-driven' approach to meat science. Indeed, one of MSA's early signatures was the use of the 'empty chair', signifying that every decision at board level had to pass the 'pub test' with the average beef eating consumer before implementation.
Nobody has contributed more to MSA's enduring success than Rod, and his partner in countless consumer taste test programs and research trials over the past 30 years, Judy Philpott.
S4 Ep14: Addressing mental health in the bush, with Dolly's Dream's Sally McSweeney and mental health expert Dr Simone Shaw
S4 Ep13: Regular cattle market update, with Matt Dalgleish and Chris Howie
S4 Ep12: Northern property market, with valuer Frank Peacocke
S4 Ep11: AA Co 200 years - Recollections from former staff member Geoff Wagstaff
S4 Ep10: Celebrating the success of the ICMJ program, with Peter McGilchrist
S4 Ep9: Industry advocate, Brent Finlay
S4 Ep8: Beef 2024 chairman Bryce Camm
S4 Ep7: Northern Cooperative Meat Co chairman, John Seccombe
S4 Ep6: MLA Science & Innovation head, Michael Lee
S4 Ep5: Cattle Australia chief executive, Chris Parker
S4 Ep4: Northern live exporter Patrick Underwood
S4 Ep3: Northern pastoral and agribusiness identity, Chris Evans
S4 Ep2: What lies ahead in 2024 for beef, with analyst Simon Quilty
S4 Ep1: Cattle market update, with Matt Dalgleish and Chris Howie
S3 Ep41: Beef extension legend, Bernie English
S3 Ep40: On National Ag Day, the Weekly Grill chats with new NFF president David Jochinke
S3 Ep39: Cattle market update, with Chris Howie & Matt Dalgleish
S3 Ep38: Stock agent, cattle buyer, breed administrator - Chris Todd calls time on a colourful career
S3 Ep37: Methane-reducing feed additive pioneer Adam Main
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