Episode 81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs

Gaining trust with your firm’s key stakeholders is key to successful marketing and business development. But engaging attorneys in your key marketing programs can have its challenges. Limited time, resources and visibility within the firm can stifle even the most effective marketing initiatives.

This is why Edward Lovatt is so lucky to welcome Morgan Horvitz, Chief Client Relations and Business Development Officer at Galloway to the CMO Series, to share her experience in gaining attorney engagement.

Ed and Morgan cover:

• Morgan’s career journey to her current role at Galloway and how those experiences have shaped her approach
• The point at which Morgan identified the importance of strong stakeholder relationships, particularly with attorneys, in driving successful business development
• Successful projects implemented at Galloway including the CRM 
• The more traditional and in-person activities that create wrap-around support for attorneys
• How to go about building the brand of the marketing and BD function within the firm to help build trust with attorneys
• Key stakeholders and functions that need engaging for wider firm buy-in
• Challenges or roadblocks when it comes to engaging key stakeholders and how to overcome those
• Advice for marketing and BD professionals looking to effectively engage their attorneys and key stakeholders within their firm