Armagh may be quite some distances from Naples, but one young entrepreneur is bringing perhaps the region's most important invention to the Orchard county.
Matthew Sherry, a Co Monaghan native, set up shop (quite literally) in the city centre when he opened up his artisan pizza shop, Basil Lane, less than two months ago.
This is Part One in a serial of Armagh I podcasts featuring young entrepreneurs, sponsored by the Armagh Credit Union.
Matthew realised his dream of serving the woodfired delights whilst studying science at university in Dublin.
It took just one bite of an artisan pizza and he knew this is what he wanted to be doing.
The 26-year-old did finish his initial degree but then changed tact with a post grad in entrepreneurship, which helped with the basics.
Not only does Matthew own the business but he also will be your chef and server at Basil Lan, which he believes ensures quality.
So focused was he in making sure his pies where up to scratch, Matthew had his pizza oven shipped in from Italy, however, piecing it together proved a bit of a tougher task.
He admits that there were reservations to begin with but he has been blown away by the support of other businesses and customers.
Looking forward, Matthew does have dreams of growing the business with more premises but he wants to make sure that this would not be to the detriment of the quality of his pizzas.
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